Global Trends Coming to Zambia

Zambia is part of the global village. Trends often start in the US, move to Nigeria or South Africa, and then hit Lusaka. Smart creators watch these markets to predict what will be hot here next week.

Edutainment

The biggest growth category globally is "learning while catching feelings." History lessons told as gossip, science experiments with upbeat music, and financial advice given by comedians. This blend of education and entertainment is ripe for the Zambian market.

Day in the Life

Hyper-realistic, unglamorous vlogs are trending. People are tired of perfect filters. They want to see the real hustle. Show your commute in the minibus, the power cuts, the real behind-the-scenes of your business.

POV Skits

Point-of-View (POV) content puts the viewer in the scene. "POV: You are trying to explain to your mother why you are not married yet." These are highly shareable because they are universally relatable.

Keep your eyes open. If you see a format blowing up on other platforms, think about how you can give it a unique Zambian twist for Skult.